Building a good customer-brand relationship is astonishingly simple. It’s doing the work consistently over time that can be a challenge.
- Keep your promise: Deliver quality products and services, on time and just as requested.
- Be responsive: You probably spend a lot of time and money getting your name out there, but are you ready when people express interest? When they have a problem with what you’ve sold? Delays, poor communication and failing to solve the problem really irritate people and can eliminate business you’ve worked extremely hard to get.
- Set limits: Many people think that customer service means you have to give people everything they want. Not true. You can tell people “I will be able to do this much, for this amount” and they will be fine with that. Problems arise mainly when you overpromise (or are unclear about the promise) and underdeliver.
Originally posted to Quora by Dannielle Blumenthal, Ph.D. Also posted to my other blog, All Things Brand. All opinions are the author’s own. This is a personal account unrelated to and not sponsored by the author’s employer or any other entity. Photo via Pixabay (Public Domain).
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