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When A Tagline Becomes Your Mission

Created in the early 1940s during World War II, Rosie the Riveter is my favorite advertising character of all time. And my favorite ad slogan is, you guessed it, Nike’s 1988 line: “Just Do It.”

Along the same lines, if I had to cite a book worth reading, it would probably be
Street-Level Bureaucracy: Dilemmas of the Individual in Public Service. As you can tell from the title, the work is a discussion of practical reality: civil servants do their jobs amid a large, complex, and very confusing bureaucratic machine.

In my work life and in my personal life, I believe in the power of getting things done. So often we get bogged down in minutiae, in trivialities, in power struggles and petty politics and ruminations. We think about all the things that could possibly go wrong, and in the end decide to do nothing.

But there are people out there. They are real, they have needs — they are hungry. Whether we are acting as partners, parents or professionals, we cannot ignore our obligation to them. Particularly when, as a matter of fact, the things they ask for are due.

If we ever had the luxury of sitting around wondering what to do next, that luxury has long since evaporated.

Look around you.

Stop complaining.

Get involved.

Set aside your fears, your disillusionment, your pessimism and your pain.

Roll up your sleeves.

The world needs you, and your spirit.

It’s time to get into the ring.


By Dannielle Blumenthal, Ph.D. All opinions are the author’s own; this blog is posted in the author’s personal capacity. Available for reuse under Creative Commons 3.0 License.

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