- Laws, regulations, policies, procedures, and other restrictions.
- Services and products available to them. (Free stuff, or stuff at reduced cost.)
- Justice, oversight and accountability.
The public does not want Big Government getting in its way with preachy, money-wasting, vanity campaigns.
As such, the government should not be blogging, Tweeting, Snapchatting or Instagramming as though it were Kim Kardashian.
- Conceive of the government as a single sources of information, e.g. USA.gov.
- Build one website that aggregates all government information, e.g. using USA.gov. Eliminate all other websites.
- Eliminate all social media channels but one official agency identity, USA.gov.
- Create website feeds on USA.gov by tag such that specialized audiences can lift and repurpose them.
- Post data to USA.gov-linked information repositories (e.g. Data.gov) such that specialized audiences can lift and repurpose them.
Why doesn’t the government streamline and standardize communication operations? A few reasons:
- The common and mistaken belief that government “should tell positive stories about itself” – it shouldn’t, that’s not part of its mandate.
- The common tendency to equate results with quantity of communication.
- The human need to feel important.
- Lack of skill around technology.
- Fear of losing one’s job by pooling resources.
It is not the public’s problem that the government has these shortcomings.
To be responsible stewards of taxpayer dollars is to ask the tough questions about how communication money is spent, and reallocate it accordingly.
Opinions my own. Photo via Pixabay (Creative Commons).